Splunk filed for an IPO on Friday to raise up to $125 million in the first public offering launched by a big data player. Splunk is important because its search, analytics and visualization technologies address the sweet spot of demand between the reams of big data generated by the second and the ability to parse and display that data in a meaningful way. After downloading the tool and connecting it to the relevant feeds, a mere mortal — not a data scientist — can work with Splunk to put that data into an easily understood visual format. read more
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