Customer Lifetime Value: Will it pay off? (knowledgeatwharton.com)
Customer lifetime value (CLV), a marketing formula based on the idea of spending money up front, and sacrificing initial profits, to gain customers whose loyalty and increased business will reap rewards over the long term. Software companies are increasingly turning to subscription-based business models through cloud computing. Companies that deliver services over digital networks and websites have the ability to collect data about how and where consumers are using their services. read more
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